BUSINESS BRANDING
One of my favorite things to do is to introduce a local business to the community. Here are some profiles on local businesses that help them stay top of mind with current and new customers. These profiles are most effective as part of a targeted marketing campaign.
Kajet Washington Life Insurance
Meineke Car Care Center
BUSINESS TO BUSINESS (B2B) MARKETING – CASE STUDY
Speak to your audience to show them how you can help. The customer is the hero in this story. Publishing a case study to show your success can help if written correctly in the proper format with an appropriate call to action. Read the text for a B2B case study based on data the company collected with a client.
BUSINESS JOURNALISM
Deliberately Developmental Organizations and Paradigms
In 2020, I analyzed Decurion Corporation’s approach to organizational development – one of the few companies operating as a ‘Deliberately Developmental Organization.’ Here’s a summary of what makes them unique and why paradigm awareness matters for companies claiming progressive values, adapted from my original a LinkedIn post.
Karilen Mays 
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