Last-Minute Marketing

That Doesn’t Add Stress

December (and honestly, most months) can feel loud and overwhelming for business owners. There’s pressure to promote, post, sell, and plan—often all at once.

The truth is: you don’t need to do more to stay visible.
You need to do a few things consistently.

Consistency beats intensity. A handful of steady, thoughtful actions builds trust far more effectively than last-minute campaigns or constant promotion.

That’s why I put together a short, calming resource:

Last-Minute Marketing Made Simple

Easy, stress-free visibility tips for December and beyond

This guide is designed for service-based businesses, consultants, and community organizations who want to stay visible without burning out or overspending.

Inside, you’ll find:

  • Simple ways to communicate clearly (without always selling)
  • Easy social media engagement ideas that don’t require new content
  • How to use your Google Business Profile to stay visible locally
  • Why responding to reviews matters more than posting every day
  • What to track so your marketing actually supports your business
  • A free visibility boost using local partnerships
  • A gentle approach to setting a marketing budget that makes sense

No pressure. No complicated funnels. Just practical actions you can start right away.

If you’d like support applying these ideas to your own business—or figuring out what not to do—I’m always happy to talk.

Based in Royersford, Pennsylvania. Working with businesses locally and worldwide.

Thinking Ahead to January?


The guide also includes a simple January Preparation List—no pressure, no overwhelm—just a few thoughtful steps to help you start the year with clarity.

Available for writing, content strategy, and communication consulting.


Karilen

The final countdown

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hanging out a shingle

This idiom originates from a time when a business owner may have made a sign for their shop with an actual shingle. It is something I should have done years ago. I have ‘put out a shingle’ before but as a business writer and before that as a resume writer. In the past few years, I freelanced in several roles, including as a facilitator, content creator, ghostwriter, organizational transformation advisor, article writer, and more. But I wasn’t taking a stand that I could do this work as my career.

Now I am going full boar into the organizational domain. I want to work again on helping in work situations.

What do I do exactly? I can do many things, including creating content for businesses and facilitating groups. So for this chapter, I need to live into the answer.

I like listening, facilitating, and moving early-stage projects forward. I also write regularly and could write for a meaningful purpose. I facilitate decisions and meetings and advise groups and individuals on professional issues focusing on self-management.

It could make more sense for me to join an organization as a member. I am exploring what will work best.

Read more on the self-management page and contact me to schedule a session.

Thanks to Greg Rosenke via Unsplash for the featured image.